Jeff Wilson, shop manager at Joe Roope's Castaway Fly Fishing Shop, prices inventory Wednesday during his shift at the Coeur d'Alene tackle dealer.
Nordic Fly Fishers to distribute nationally
COEUR d'ALENE -- Joe Roope, owner of Castaway Fly Fishing Shop of Coeur d'Alene and a small group of Northwest investors have created a new company, Nordic Fly Fishers, USA, LLC, the United States distributorship of Loop Tackle Design AB of Sweden.
Loop Tackle, located in Akersberga, near Stockholm, was founded more than 30 years ago by current owner and CEO Christer Sjoberg. The company designs and manufactures fly fishing equipment, clothing and accessories.
Operating out of Coeur d'Alene, the main product lines Nordic Fly Fishers, USA, LLC, will distribute nationally include single- and double-handed fresh and saltwater fly fishing rods, fresh and salt water fly reels, waders, fishing jackets, vests, fly lines, warm and cold weather base layer clothing, and a select number of accessories.
"We are confident that our innovative and field-proven fly fishing gear and clothing will enjoy the same popularity and fierce customer loyalty in the USA that we have in the rest of the world," Roope said.
Loop products have been offered at Castaway for the past four years and the longtime Coeur d'Alene fly fishing shop has been distributing the products throughout the West under a limited territory distribution agreement, as well as being the USA service and warranty center for the company.
Castaway is managed by Roope and his nephew, Jeff Wilson. The fly fishing shop was founded more than 40 years ago by Joe's father, the late Joe Roope Sr.
Wilson will take on most of the day-to-day responsibilities of fly shop management while Joe Roope assumes the role of president of Loop Tackle, USA.
The shop offers a full complement of fly fishing gear, clothing, hand-tied flies, fly lines, leaders and accessories in all price ranges for men, women and children of all abilities.
Castaway also operates a guide service and international adventure travel business that offers guided trips locally, nationally and internationally to some of the world's premium fly fishing destinations.
"This is my greatest adventure so far, right after raising my son, Grayson, with my wife, Susie," Roope said.